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Our Strategy

At present, the fashion industry is responsible for up to 10% of global carbon emissions - more than the airline and shipping industries combined. This is largely due to the use of synthetic fabrics like polyester and nylon, which are widely produced with devastating effects on our climate and mainly used to mass-produce low-quality clothing.

At Alexander Night, we are committed to addressing this issue by abandoning the use of synthetic fabrics and instead embracing sustainable alternatives like certified organic Aegean and Pima cotton and innovative fabrics such as Refibra Tencel. As part of our core values on sustainability, we refuse to use polyester or nylon, this includes recycled or made from single-use plastic PET bottles.

While some may argue that polyester is sustainable due to its longevity or recycled content, we believe that this is greenwashing. A pollutant can not be considered sustainable even if it is recycled due to releasing microplastics and toxic chemicals when worn or washed. Polyester made from single-use plastic PET bottles is an end-of-life product that cannot be recycled again and actively pollutes the environment. When worn and washed, a single polyester garment sheds over 900 million microplastics per year, while washing releases an additional 350 million+ (data from Institute of Engineering and Technology research).

While recycled polyester has gained popularity as a more sustainable option, it is important to note that the production of polyester from fossil fuels has not decreased and still accounts for over 50% of fabric production each year. By continuing to use these unsustainable fabrics, we cannot solve the issue of pollution in the fashion industry.

At Alexander Night, we are dedicated to transparency and integrity, and remain committed to our core values of sustainability and ethical practices.

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